How to Craft a Killer Content Strategy
March 27, 2019
We live in a time where it seems as though the entire world has mastered what it means to create or distribute shareable and engaging content. That being said, starting...
The Content Paper Tag
Harnessing the Power Of Podcasts to Give Your Brand A Voice
October 16, 2018
When it comes to content strategy, very rarely do brands think about including podcasts in the pool of content formats to invest in. If you aren’t quite familiar with what...
Artificial Intelligence and Storytelling
August 31, 2018
There’s no doubt that technology has changed the way humans not only interact but also experience the world. Although Machine Learning (as a field of study) only recently started gaining...
How Brands Can Benefit From IGTV
July 8, 2018
Just when we thought short form content was here to rule, Instagram launches IGTV! IGTV is a new addition to the Instagram platform that allows creators to share portrait-style long-form video...
5 Signs You’re Getting It Wrong with Your Content
June 7, 2018
The accessibility of Instagram ads exposed me to a world of ‘social content disasters’. When it comes to content, I’ve just about seen it all – the good, the bad...
Data, Content & Ethics in 2018
April 13, 2018
In the wake of the Cambridge Analytica and Facebook Data scandal, internet users everywhere have become weary of sharing data on 3rd party apps. The scandal revealed that data unethically...
Influencer Marketing, UGC & the Future
March 5, 2018
Influencer marketing started long before the paid partnership and sponsored tags began appearing on your favourite fashion blogger’s Instagram page. Celebrity endorsement deals and commercial gigs featuring athletes always counted...
2018 Business Growth Hack: Grow with Content
January 19, 2018
Back in the day, business owners relied heavily on TV ads, billboards and flyers to promote their business. While that is still a very relevant form of getting your business...
A 3-Part Recipe for Good Content
May 10, 2017
If you think back to all the social events you’ve ever been to, you’ll realize that the people who kept everyone engaged were those with the most stories. Everyone loves...
Is the world becoming more video-obsessed?
September 20, 2016
There’s nothing quite as engaging as visually interacting with something. From as far back as the day the television was invented, humans have enjoyed new visual experiences beyond their immediate...