Brands, Activism, What is real & Who to trust
June 22, 2020
For the past few weeks, there has been a global outcry over the brutal killing of George Floyd, and several other unjustifiable attacks on black lives in America. Grueling acts...
Content Marketing Tag
The Intersection of Psychology and Social Media: What We Can Learn from Instagram’s Decision to Hide Likes
January 27, 2020
Instagram’s early days were are all about square photos and custom filters. When the widely popular photo sharing app launched way back in 2010, there was very little care for...
Where Does Content Marketing Go From Here?
August 31, 2019
What to expect in 2020… By now, we can all agree that content marketing is here to stay! In the past two years, there have been so many interesting changes that...
Your Content Questions Answered – A Q&A Series
January 9, 2019
This is the first post in our brand new Q&A series where we answer all your burning questions on content and storytelling. The featured question of the day is all about...
How Brands Can Benefit From IGTV
July 8, 2018
Just when we thought short form content was here to rule, Instagram launches IGTV! IGTV is a new addition to the Instagram platform that allows creators to share portrait-style long-form video...
5 Signs You’re Getting It Wrong with Your Content
June 7, 2018
The accessibility of Instagram ads exposed me to a world of ‘social content disasters’. When it comes to content, I’ve just about seen it all – the good, the bad...
Influencer Marketing, UGC & the Future
March 5, 2018
Influencer marketing started long before the paid partnership and sponsored tags began appearing on your favourite fashion blogger’s Instagram page. Celebrity endorsement deals and commercial gigs featuring athletes always counted...
2018 Business Growth Hack: Grow with Content
January 19, 2018
Back in the day, business owners relied heavily on TV ads, billboards and flyers to promote their business. While that is still a very relevant form of getting your business...
A 3-Part Recipe for Good Content
May 10, 2017
If you think back to all the social events you’ve ever been to, you’ll realize that the people who kept everyone engaged were those with the most stories. Everyone loves...
Is the world becoming more video-obsessed?
September 20, 2016
There’s nothing quite as engaging as visually interacting with something. From as far back as the day the television was invented, humans have enjoyed new visual experiences beyond their immediate...