Brands, Activism, What is real & Who to trust
June 22, 2020
For the past few weeks, there has been a global outcry over the brutal killing of George Floyd, and several other unjustifiable attacks on black lives in America. Grueling acts...
Brands Tag
Where Does Content Marketing Go From Here?
August 31, 2019
What to expect in 2020… By now, we can all agree that content marketing is here to stay! In the past two years, there have been so many interesting changes that...
5 Signs You’re Getting It Wrong with Your Content
June 7, 2018
The accessibility of Instagram ads exposed me to a world of ‘social content disasters’. When it comes to content, I’ve just about seen it all – the good, the bad...
Influencer Marketing, UGC & the Future
March 5, 2018
Influencer marketing started long before the paid partnership and sponsored tags began appearing on your favourite fashion blogger’s Instagram page. Celebrity endorsement deals and commercial gigs featuring athletes always counted...
2018 Business Growth Hack: Grow with Content
January 19, 2018
Back in the day, business owners relied heavily on TV ads, billboards and flyers to promote their business. While that is still a very relevant form of getting your business...
A 3-Part Recipe for Good Content
May 10, 2017
If you think back to all the social events you’ve ever been to, you’ll realize that the people who kept everyone engaged were those with the most stories. Everyone loves...
The Marriage of Brands and Storytelling
August 20, 2016
Some of the world’s most successful leaders and brands were forward thinking enough to embrace the power of storytelling ahead of their competition and counterparts. The rest of the world...