An Omni-channel strategy was never a consideration for a lot of brands. Prior to the Covid-19 outbreak, several brands within the consumer goods space would often prioritize retail over other...
For the past few weeks, there has been a global outcry over the brutal killing of George Floyd, and several other unjustifiable attacks on black lives in America. Grueling acts...
When the Coronavirus disease (COVID-19) first hit Wuhan, China in late 2019, the entire world could never have predicted that this seemingly mild epidemic would become a global pandemic that...
Instagram’s early days were are all about square photos and custom filters. When the widely popular photo sharing app launched way back in 2010, there was very little care for...
What to expect in 2020… By now, we can all agree that content marketing is here to stay! In the past two years, there have been so many interesting changes that...
We live in a time where it seems as though the entire world has mastered what it means to create or distribute shareable and engaging content. That being said, starting...
This is the first post in our brand new Q&A series where we answer all your burning questions on content and storytelling. The featured question of the day is all about...
When it comes to content strategy, very rarely do brands think about including podcasts in the pool of content formats to invest in. If you aren’t quite familiar with what...
There’s no doubt that technology has changed the way humans not only interact but also experience the world. Although Machine Learning (as a field of study) only recently started gaining...
Just when we thought short form content was here to rule, Instagram launches IGTV! IGTV is a new addition to the Instagram platform that allows creators to share portrait-style long-form video...