Just when we thought short form content was here to rule, Instagram launches IGTV! IGTV is a new addition to the Instagram platform that allows creators to share portrait-style long-form video...
The accessibility of Instagram ads exposed me to a world of ‘social content disasters’. When it comes to content, I’ve just about seen it all – the good, the bad...
In the wake of the Cambridge Analytica and Facebook Data scandal, internet users everywhere have become weary of sharing data on 3rd party apps. The scandal revealed that data unethically...
Influencer marketing started long before the paid partnership and sponsored tags began appearing on your favourite fashion blogger’s Instagram page. Celebrity endorsement deals and commercial gigs featuring athletes always counted...
Back in the day, business owners relied heavily on TV ads, billboards and flyers to promote their business. While that is still a very relevant form of getting your business...
If you think back to all the social events you’ve ever been to, you’ll realize that the people who kept everyone engaged were those with the most stories. Everyone loves...
There’s nothing quite as engaging as visually interacting with something. From as far back as the day the television was invented, humans have enjoyed new visual experiences beyond their immediate...
Some of the world’s most successful leaders and brands were forward thinking enough to embrace the power of storytelling ahead of their competition and counterparts. The rest of the world...
“Content is King” has become one of the most popular content catchphrases. Everyone says it, everyone believes it; but what exactly made content king? In the first issue of the...
I can’t count the number of times I’ve heard the word content in the last 5 years. From vague Instagram profiles where ‘content creator’ is used as a bio space...