An Omni-channel strategy was never a consideration for a lot of brands. Prior to the Covid-19 outbreak, several brands within the consumer goods space would often prioritize retail over other...
For the past few weeks, there has been a global outcry over the brutal killing of George Floyd, and several other unjustifiable attacks on black lives in America. Grueling acts...
When the Coronavirus disease (COVID-19) first hit Wuhan, China in late 2019, the entire world could never have predicted that this seemingly mild epidemic would become a global pandemic that...
Instagram’s early days were are all about square photos and custom filters. When the widely popular photo sharing app launched way back in 2010, there was very little care for...
There’s no doubt that technology has changed the way humans not only interact but also experience the world. Although Machine Learning (as a field of study) only recently started gaining...
The accessibility of Instagram ads exposed me to a world of ‘social content disasters’. When it comes to content, I’ve just about seen it all – the good, the bad...
If you think back to all the social events you’ve ever been to, you’ll realize that the people who kept everyone engaged were those with the most stories. Everyone loves...
“Content is King” has become one of the most popular content catchphrases. Everyone says it, everyone believes it; but what exactly made content king? In the first issue of the...
I can’t count the number of times I’ve heard the word content in the last 5 years. From vague Instagram profiles where ‘content creator’ is used as a bio space...